Alfardan Automotive, First Finance Company Launch Permanent Financing Programme for Premium Vehicles in Qatar

Alfardan Automotive, a division of Alfardan Group, has announced a landmark collaboration with First Finance Company, a subsidiary of Dukhan Bank Group, introducing a permanent financing programme that sets new standards for accessibility and flexibility in premium vehicle ownership.

The long-term initiative reflects the group’s commitment to delivering customer-focused solutions that enhance every stage of the automotive journey. 

The official signing ceremony recently took place at the Jaguar Land Rover Special Vehicle (SV) showroom at Burj Alfardan in Lusail City, in the presence of representatives from both parties, marking the beginning of this permanent initiative that will benefit both existing and prospective customers.

The programme, which is now available across Alfardan Automotive showrooms, offers customers a suite of benefits designed to make ownership more attainable and convenient. 

Through the partnership, Alfardan Automotive and First Finance are setting a new benchmark for convenience and peace of mind in premium automotive retail.

Samer Bou Dargham, chief sales officer at Alfardan Automotive, said: “The collaboration with First Finance Company reflects our ongoing dedication to customer satisfaction and our leadership in the automotive market.

 By embedding flexible, innovative financing solutions into the ownership experience, we are not only meeting today’s customer needs but also building the foundation for lasting trust and loyalty.”

Eslah Assem, First Finance CEO, said: “We are proud of this strategic partnership, which will represent a qualitative leap in the world of car financing in Qatar, providing customers with multiple financing options that suit their needs.

 Signing this agreement is part of our successive steps to strengthen First Finance's position as a leading company in the Qatari market and the region.

“This is in line with our approach, which is primarily based on enabling our customers to transform their aspirations into reality by providing seamless services and processes, and innovative solutions that comply with the provisions of Islamic Shariah. We are pleased with this cooperation and hope to build upon it in the future.”

First Finance offers financing services to all bank customers, regardless of whether they work in the public or private sector. This makes it a strategic financing partner relied upon by all Alfardan Automobiles customers, including both Qataris and residents.

First Finance also allows its customers to obtain advance credit approvals for financing through the company's mobile application, the FFC Mobile App, before the customer even visits its headquarters.

By embedding financing into the heart of its customer experience, Alfardan Automotive is reaffirming its role as a forward-thinking industry leader, one that goes beyond sales to create holistic ownership experiences. More than a milestone, this collaboration is an additional step that sets the tone for how automotive retail in Qatar will evolve in the years ahead.