German Firms Under Pressure To Adapt As China Challenges Them at Their Own Game

The heart of the German economy is making and exporting the big-ticket, complex goods that make global business run: everything from cars and locomotives to factory machinery, aircraft and construction equipment.

That model for growth is under serious pressure from a new competitor whose exports can often match or approach Germany’s in quality and sell for far less: China.

The China shock — as economists call it — is emerging as a key reason for Germany’s chronic economic stagnation since the COVID-19 pandemic.

The sluggish economy has helped make Chancellor Friedrich Merz’s governing coalition unpopular ahead of an election Sunday in the eastern region of Saxony-Anhalt in which the far-right Alternative for Germany has its best chance yet of getting its first state governor.

German companies once reaped fat profits selling to China. But the tables have turned as Beijing supports companies in targeted sectors — often where German companies make competing goods. China’s goods cannot find enough buyers in China’s currently tepid economy, so they are shipped to foreign markets, including Europe.

The German economy — Europe’s biggest — has stagnated for several years, shrinking in 2023 and 2024 and showing only 0.2 percent growth last year.

Although the unemployment rate of 4 percent is lower than the EU average, Germans can see the unsettling headlines about job reductions at companies that have defined the German economy for decades: 50,000 at Volkswagen, with media reports of plans for more, 8,000 buyouts at BMW by the end of next year, a reduction of 13,000 at auto technology firm Bosch by 2030.

And inflation has run ahead of wage increases after the pandemic, with last year’s real wages only just catching up to where they were in 2019.

Costs must come down “in an environment where the Chinese total market is down by 20 percent, and Chinese competitors are increasing exports and thereby competitive pressure in Europe,” said Volkswagen’s finance chief, Arno Antlitz.