Morgan Launches in Qatar With Al Adiyat Automobiles

Morgan Motor Company, in partnership with Al Adiyat Automobiles, announces the launch of Morgan in Qatar and the appointment of Al Adiyat Automobiles as its official dealer in the market.

The partnership was marked by an event at Rosewood Doha, where guests were introduced to Morgan through a display of Morgan sports cars including Supersport and Plus Four. The event offered customers and enthusiasts the opportunity to experience Morgan’s distinctive design,coach built.

The evening included opening and an address from Salman Jassem Al Darwish, Chief Executive Officer. Jack Woodgate, Chief Sales Officer at Morgan Motor Company, also presented the Morgan brand and the two models on display, introducing guests to the company’s longstanding approach to craftsmanship, engineering and design.

Established in 2023, Al Adiyat Automobiles now introduces a further distinctive automotive marque to its business, establishing a dedicated presence for Morgan customers and enthusiasts in Qatar and providing the full Morgan model range – Super 3, Plus Four, Supersport and Supersport 400 – alongside Morgan’s bespoke personalisation services. From paint and leather to wood finishes and fine detailing, each Morgan can be tailored precisely to its owner’s requirements.

Jack Woodgate, Chief Sales Officer, Morgan Motor Company said“We are delighted to introduce Morgan to Qatar alongside Al Adiyat Automobiles. This partnership represents another important step as we continue to strengthen Morgan’s retail network and expand into new markets where there is a clear appreciation for craftsmanship, individuality and engaging sports cars. This partnership further reflects our confidence in Qatar’s economy and continued growth, our belief in the country’s wise leadership, and our commitment to moving forward despite challenges.” “Qatar joins our established presence across the GCC and reflects our continued commitment to growing the Morgan community in the region. Working with experienced, like-minded partners is fundamental to that growth, ensuring customers receive an experience that reflects the same care and attention that goes into every Morgan we build.

“We look forward to working closely with the Al Adiyat team as we establish Morgan in Qatar and welcome new owners and enthusiasts to the brand.” Salman Jassem Al Darwish, Chief Executive Officer, Al Adiyat Automobiles said“We choose marques with a clear identity and something meaningful to offer ourcustomers.

In Morgan, we found a company defined by British craftsmanship, individuality and a distinctive approach to the driving experience.

“We believe these qualities will resonate strongly with customers in Qatar who value considered design and attention to detail. We look forward to introducing Morgan to the market and building lasting relationships with owners and enthusiasts across the country.” Morgan’s arrival in Qatar continues the company’s expansion across the GCC and reaffirms its commitment to the region.

The new partnership follows the opening of Morgan’s first showroom in Abu Dhabi in January 2026 and builds on its established presence in Bahrain and Dubai.

Together, these locations strengthen Morgan’s regional network and provide a growing community of customers and enthusiasts with greater access to the company’s sports cars, bespoke personalisation services and distinctive approach to coach building.