NEXX Seeks To Expand Into Qatar; Establishes Smart Fulfillment Center at Milaha Logistics City

NEXX, a logistics AI (artificial intelligence) company, in association with Zipto Supply Chain, a leading Chinese cross-border E-commerce logistics provider, is expanding into Qatar market as it establishes advanced smart fulfillment center at Milaha Logistics City, Qatar, to enhance cross-border E-commerce logistics capabilities in the region.

In this regard, NEXX officially announced strategic partnerships with Zipto Supply Chain and Middle East delivery leader iMile, during the Belt and Road Summit held in Hong Kong.

"Together with Zipto's expertise in Chinese market access and iMile's last-mile excellence, powered by our AI-driven fulfillment center, we are positioned to transform the region's logistics landscape and revolutionise service standards in this sector," said Hui Ka, Oscar, chief executive officer of NEXX.

Operated jointly by NEXX, Milaha and Hong Kong E-commerce logistics company KEC, the 5,000sqm smart fulfillment center is equipped with an agentic AI management system, automated sorting robots, and pharmaceutical logistics certification.

It offers end-to-end warehousing and fulfillment services tailored for cross-border B2C E-commerce customers.

 The center also supports B2B operations and features a bonded warehouse. It is scheduled to commence full operations in the fourth quarter of this year.

On NEXX's strategic partnership with Zipto to expand into the Qatar market, this partnership will see Zipto utilise the former's advanced smart fulfillment center as its primary Qatar operational base, harnessing the facility's sophisticated automation capabilities to serve Chinese E-commerce businesses expanding into the Qatari market, with planned subsequent expansion into the UAE.

In a complementary agreement, NEXX has partnered with iMile, which will establish its Qatar headquarters within NEXX's smart fulfillment center, utilising the facility's intelligent logistics infrastructure to enhance and expand its delivery services across the country through integrated technological solutions.

"We are pleased to support NEXX and its partners Zipto and iMile as they bring innovative logistics solutions to Qatar. Our commitment to fostering international collaboration and sustainable business growth is strengthened by these important partnerships, which will position Qatar as a central player in the region's E-commerce landscape," said Sheikh Ali Alwaleed al-Thani, chief executive officer of Invest Qatar.

NEXX had recently announced a strategic investment from Rasmal Ventures — the first independent venture capital fund supported by the Qatar Investment Authority (QIA). It disclosed that Ibrahim al-Derbasti, executive vice president of Offshore and Marine at Milaha, as co-founder of NEXX Middle East.