Scale Now Cycle 2 To Conclude on November 15

The second cycle of the Ministry of Communications and Information Technology's (MCIT) Scale Now – a growth programme designed to equip Qatar’s digital entrepreneurs achieve success on local, regional, and global levels and featuring as many as 13 high-potential firms from Qatar and beyond – is scheduled to conclude on November 15, 2025.

The Cycle 2 – currently in the capacity building phase, with pilot and expansion plans in progress – has entities driving innovation across AI (artificial intelligence), Healthtech, EdTech, Gaming, Cybersecurity, ERP (enterprise resource planning), Retail, and Sustainability; said MCIT in a presentation made recently.

The Cycle 2 has two AI companies Bilby, which provides AI-driven data analytics that evaluate public statements to predict future behaviour; and Khadoom, an on-demand AI-powered personal assistant platform that helps users outsource daily errands through messaging apps.

It saw SEK Games, a Turkish game development studio specialising in free-to-play mobile games in the idle, arcade, and simulation genres; Adeer, offering a business management app that simplifies sales, inventory, finance, and tax operations for small and micro businesses; and ENABLE, providing an AI-driven retail platform that boosts revenue through customer loyalty and operational optimisation.

On Cybersecurity, Cytomate delivers automated threat assessment and cyber defence solutions that reduce human error and enhance protection.

The Cycle 2 has two Edtech firms as Ynmo, which offers a bilingual AI-powered platform that helps educators create personalised learning plans for children with disabilities; and Kamkalima, which develops Arabic literacy through interactive learning tools, AI features, and a comprehensive digital content library.

The Cycle 2 has four Healthtech firms as Rhazes, providing a generative AI clinical assistant that supports doctors with real-time patient care guidance; and Dieture, offering a personalised meal subscription service that delivers customised, health-focused meals.

It also had PhysioHome, connecting patients with licensed rehabilitation professionals for home-based therapy and care; and Shezlong, operating a secure mental health and psychotherapy platform for Arabic-speaking users in the Middle East and North Africa.

On environment and sustainability, the Cycle 2 has Nafas, which offers AI-driven air quality management through hardware-as-a-service, helping buildings maintain healthy indoor environments efficiently.

The Cycle 2 companies are currently participating in an intensive capability-building phase, combining specialised mentorship with targeted business acceleration.

This phase focuses on four core areas such as Strategy, which encompasses growth mapping, market positioning, and competitive differentiation; Product (product-market fit, feature refinement, and scalability engineering); Operations (key performance indicators alignment, process efficiency, and resource optimisation), and Finance (forecasting, capital structure, and investor readiness).

The programme’s capability modules turn ambition into execution, equipping founders not just to grow, but to lead sustainably.

"Following the capability-building stage, Cycle 2 will progress into pilot development and regional expansion planning, partnering with local enterprises and government entities to co-develop solutions, validate business models, and prepare companies for global scale," MCIT said.

The Cycle 1 brought together six market-ready companies delivering solutions from digital payments and marketplaces to airport operations and immersive media.

It saw Mzad Qatar, providing a multi-category marketplace with a digital auction platform that connects buyers and sellers; SkipCash, enabling businesses to implement secure online payment solutions through a streamlined digital platform; and EMMA Systems, delivering airport software that improves operational efficiency and data management.

The Cycle 1 also saw ADGS, offering behavioural biometrics and predictive maintenance powered by proprietary AI models; SPONIX, providing immersive video solutions and virtual advertising that enable engaging real-time content during live events; and ClassTap, offering flexible access to more than 3,000 fitness studios and classes through a subscription platform.