UAEV and AWR Group Unite to Elevate EV Charging Experience
Emarat EV Charging Stations Company (UAEV) has signed a strategic agreement with AW Rostamani Group (AWR Group) to enhance the charging experience for electric vehicle customers across the UAE.
The agreement, signed on the sidelines of EVIS 2025 (Electric Vehicle Innovation Summit), reinforces the UAE’s commitment to accelerating sustainable mobility and future-ready transport solutions.
UAEV is a joint venture between the UAE Ministry of Energy and Infrastructure (MoEI) and Etihad Water and Electricity (Etihad WE).
Through its flagship automotive business, AWR Group is the exclusive distributor of Zeekr and smart vehicles in the UAE, managing both sales and after-sales services for the two next-generation electric vehicle brands.
Through this agreement, AWR Group will offer charging credits to customers who buy Zeekr and smart electric vehicles leveraging on the UAEV’s network across the UAE. These credits can be easily activated through the UAEV app and used at any UAEV station across the country, providing drivers with convenient, hassle-free access to one of the UAE’s fastest-growing charging networks.
Commenting on the agreement, Hicham Ezzahid, CEO of UAEV, said that, “This partnership marks a significant milestone in our mission to make electric vehicle adoption easier, more rewarding, and truly accessible for everyone in the UAE. These types of collaborations not only enhance the ownership experience but also accelerate the nation’s transition to clean mobility.”
“Strategic partnerships like this are essential to building long-term consumer trust in electric transportation. When infrastructure and innovation move in lockstep, adoption becomes a natural outcome,” the UAEV CEO added.
The collaboration directly supports the UAE’s Net Zero 2050 Strategy and National Electric Vehicles Policy by enhancing accessibility and convenience for EV drivers, while promoting the adoption of climate-smart transportation solutions.
Sanaa Ouahmane, CEO of the Mobility Services division at AW Rostamani Group, noted that, “This is more than a business collaboration—it’s a strategic alliance that puts customer education, accessibility, and sustainability at the forefront. We are not just supporting electric vehicles adoption—we’re enabling a new standard for how people move.”
“AW Rostamani Group is committed to supporting the UAE’s vision for a net-zero future. This partnership with UAEV addresses a critical market need for robust charging infrastructure, enabling the adoption of electric vehicles across the country,” Ouahmane concluded.
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